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Five Steps to Throwing an Impressive Charity Event in London

Planning a charity event? Here are some ideas to make sure your charity event impresses, from Ultimate Experience

Whether you’re planning a fundraising event at a riverside venue or a reception in the City, we’re sharing five essential steps to throwing an impressive charity event in London.


Charity event ideas

1. Pick the right venue

Make sure the venue you choose has the right capacity for your charity event. For example, a venue holding a standing reception event will be able to accommodate significantly more guests than a seated charity event in London. Our venues include a range of different sized spaces, perfect for charity events large and small. If you have any queries over capacity, please do get in touch to find out more about our fundraising venues.

2. Choose an imaginative theme

The more exciting your charity event theme sounds, the more guests you will attract. Give them something that they’ve never experienced anywhere else. This means they’ll have no reason to miss it. Make sure your attendees understand what the purpose of the event is and how they can make their own contribution to your cause. Remember why you’re here. Are you looking for new sponsors, new working partnerships or more collaboration with your current clients/donors? It can be easy to get carried away when planning an event, but remember to have your objectives in mind at all times.

Charity Event in London

3. Showcase your brand

Organising a charity event is a great opportunity to demonstrate your brand values. Charity events can enable you to build up your charitable profile and show your clients how your business is making a positive contribution to the environment and society. If you are inviting guests that have already supported your charity endeavours, hosting a charity event in London is also an excellent way to show your appreciation for their loyalty.

4. Decide on your catering

Choose a more informal buffet theme if you’re thinking of a standing reception, or opt for a more formal seated dinner for prestigious fundraising events. A charity event is also a good opportunity to promote ethical produce and environmental sustainability, especially if the theme of your event aims to address environmental issues such as climate change. Create Food & Party Design, our renowned catering partner, will help you make the best statement. Create has extensive experience in catering for charity events and other private functions and provides delicious, innovative cuisine, locally sourced wherever possible.

Charity Event in London

5. Get your guests talking!

A successful charity event is all about sharing ideas and insights, so it’s important that your guests feel comfortable and are ready to talk! A standing reception gives you more freedom to move around and meet other guests. However, with a dinner reception, you can make sure you are seated next to (or on the same table as) individuals you want to network with.

Are you planning a charity event in London and searching for the perfect fundraising event venue? Don’t hesitate to contact our team, we can help you find the ideal space and plan a charity event to impress.